Case Studies and Success Stories
See how AI is already helping SMEs like yours.
From automating business processes to driving millions in revenue, I have helped deploy AI solutions to streamline operations, improve efficiency, and scale faster.
Below is an ever-growing list of some of the projects I’ve worked on, each showing how AI can be applied effectively across different industries.
If you’re ready to see what AI can do for you, let’s talk.
AI-Powered Archive Digitisation
Transforming 160 years of newspaper archives into an interactive AI experience.
I led a groundbreaking project with Google to digitise 700,000+ newspaper pages, making over 4 billion words accessible via an AI-driven, voice-activated chatbot. The solution preserved historical content while creating new revenue streams by integrating with voice platforms like Amazon Alexa and Google Assistant. This project showcases how AI can revitalise existing assets, enhance user engagement, and unlock new business opportunities.
AI-Driven Patient Concierge
Streamlining patient communications with automation and AI.
Working with Barts NHS Trust, I developed an AI-driven Patient Concierge, automating critical workflows like appointment reminders, pre/post-treatment guidance, and patient Q&A handling. Integrated with NHS systems, this AI-powered assistant reduced administrative workload, cut missed appointments, and ensured patients received timely, accurate information. A perfect example of how AI can improve efficiency in healthcare while enhancing patient experience.
HR Policy Automation
Revolutionising HR compliance with machine learning.
I collaborated with MSD to develop an AI-powered system that automated HR policy management. Using machine learning, the AI could read, analyse, and generate policies, ensuring consistency across global operations. Integrated with HR platforms, it helped extract key clauses, detect inconsistencies, and streamline compliance. This AI deployment reduced manual effort, improved policy accuracy, and cut down review time—demonstrating how AI can modernise HR operations.
AI Sales & Lead
Generation
Driving conversions with AI-powered customer engagement.
I worked with Vanarama, the UK’s leading van leasing company, to develop iVan—an AI chatbot designed to handle credit checks, finance approvals, and customer queries. Deployed across multiple platforms, it autonomously closed 500+ sales and generated over 30,000 warm leads for the sales team. This project highlights how AI can streamline sales processes and significantly increase conversion rates.
HR Support for 100,000+ Employees
Automating HR queries across 75 countries.
ATOS needed a scalable solution to manage employee HR enquiries across 100,000+ staff in 75 countries. I led the development of an AI chatbot that provided 24/7 HR support, reducing central inbox traffic by 43% in just three months. This deployment demonstrates how AI can handle complex, multilingual HR operations efficiently, improving employee satisfaction and response times.
AI-Driven Client Reporting Standardisation
Enhancing client retention with AI-powered reporting.
Archant, a digital agency serving 60,000+ small businesses, struggled with inconsistent reporting across 32 services. I helped develop an AI-driven reporting system that standardised data, simplified analysis, and improved client engagement. Within three months, the system led to higher client retention and easier upselling for the sales team. A clear example of how AI can transform complex data into actionable business insights.
AI Chatbot for PG Tips & Comic Relief
Scaling brand engagement with AI-powered conversations.
To support Red Nose Day, I helped Unilever develop an AI chatbot embodying Monkey from PG Tips. With 215 conversation topics, the chatbot engaged thousands of users across multiple platforms. Built to handle 150 messages per second, this project showcased how AI can drive large-scale marketing campaigns and boost audience interaction.
AI-Powered Customer Service
Reducing support tickets by 83.4% with AI automation.
BAE Systems faced an overwhelming volume of customer enquiries. I led the deployment of an AI chatbot that cut support emails by 83.4%, handling 37,864 interactions with only 477 requiring follow-up. This project proves how AI can streamline customer service, reducing workload while improving response times.
AI Clearing Chatbot
Helping students navigate university applications with AI.
I worked with UEA to develop an AI chatbot that assisted prospective students during the Clearing period. The chatbot pre-qualified 114 candidates, reducing pressure on admissions teams and improving applicant experience. This project demonstrates how AI can simplify high-volume, time-sensitive processes in education.
AI Public Service Automation
Automating 80% of resident enquiries with AI.
To support a growing population and limited staff, Breckland Council deployed Bobbie, an AI chatbot that automated responses to 80% of incoming enquiries. Integrated with live chat for seamless escalation, this solution drastically reduced staff workload while improving response times for residents.
HR Assistant for Employees
Reducing HR workload with an AI-powered employee support system.
I helped Wagamama implement an AI-driven HR assistant, integrated into their internal HR app. The chatbot provided 24/7 multilingual support, answering queries about payroll, shifts, and company policies. This project demonstrated how AI can improve employee experience and reduce HR strain in fast-paced industries.
AI-led Sales Acceleration
Generating £3.1M in revenue in 10 days with AI automation.
Renishaw needed a better way to manage sales of a complex, highly configurable product. I built an AI-powered sales assistant, which guided users through the purchasing process while integrating with live stock data. In just 10 days, the chatbot generated £3.1M in sales, showcasing how AI can enhance digital sales funnels with real-time automation.
AI Recruitment Automation and Screening
Cutting unqualified applications by 73% with AI screening.
With 350+ vacancies and thousands of applicants, Flagship Homes struggled with recruitment inefficiencies. I developed an AI chatbot that pre-screened candidates, reducing unqualified applications by 73% and dramatically improving hiring efficiency. This project highlights how AI can transform recruitment and reduce HR workload.
AI-Powered Customer Service
Reducing enquiries by 22% and increasing revenue.
Microchip Central, a DEFRA-compliant pet microchip database, needed a scalable solution for handling customer service. I implemented an AI chatbot that reduced incoming enquiries by 22% and increased out-of-hours revenue by 11%—a prime example of AI improving customer engagement and sales simultaneously.
AI Compliance Automation for NHS Vendors
Simplifying NHS compliance for healthtech companies.
I helped develop DTAC Squirrel™, an AI-powered compliance platform that automates NHS vendor onboarding. The system streamlines document creation, compliance tracking, and regulatory approvals, reducing the burden on healthtech firms. This project shows how AI can navigate complex regulatory environments, saving businesses time and effort.
AI-Driven HR Chatbot for a Multinational Workforce
Supporting employees across four countries with AI-powered HR automation.
I worked to develop Buddy—an AI-driven HR chatbot designed to handle out-of-hours enquiries, multilingual communication, and location-specific HR policies. Integrated with the HR management system, Buddy provides accurate, real-time responses in English, Dutch, and German, supporting a fast-growing workforce.
AI-Powered HR solution for Workforce Management
Enhancing HR efficiency across 30+ countries with AI automation.
To help Ipsen manage HR queries across a dispersed workforce in 30+ countries, I developed a multilingual AI chatbot that delivers location-specific responses and integrates with the company’s HR systems. This AI solution has significantly reduced repetitive HR enquiries, improved employee satisfaction, and highlighted how AI-driven automation can optimise HR operations and reduce manual workload.
AI for Unpaid Carers
Supporting 6.5 million unpaid carers with AI-driven resources.
In partnership with Agylia, I assisted the UK’s 6.5 million unpaid carers. Using advanced natural language processing we enabled users to describe care conditions in their own words and receive tailored microlearning resources. Since its launch, it has generated 541 care recipient profiles, significantly improving carers' access to vital support. This project showcases how AI can provide personalised assistance, streamline information delivery, and empower individuals in complex, high-need environments.
AI Customer Service
Reducing support tickets by 48% with AI-driven automation.
I collaborated with an international publishing brand to develop an AI-powered customer service solution to reduce support tickets. It provides instant responses to FAQs, contact queries, and complaints, significantly deflecting potential tickets. It also included a live-chat function for set hours and integrated with Salesforce for after-hours support. Within just 14 days of deployment, support tickets dropped by 48%, easing the workload on the customer service team and improving response efficiency. This project highlights how AI can enhance customer experience while reducing operational strain.
AI-Driven Engagement via Facebook Messenger
Boosting engagement with AI-powered mobile messaging.
I partnered with BabyCenter to develop a Facebook Messenger chatbot designed to engage modern, mobile-first parents. This AI-driven solution converted email content into interactive mobile messaging campaigns, achieving an 84% read rate and a 53% click-through rate to the website. The project demonstrated how AI can enhance content delivery, improve engagement, and effectively reach audiences on their preferred digital platforms.
AI for Streamlining Customer Support
Helping 7 million users navigate complex options with AI.
I worked with a major US not-for-profit organisation to develop an AI-driven chatbot that assists over 7 million customers annually in navigating 6,000+ options. The project involved unifying 5.7 million data points from six sources into a centralised system, with an advanced algorithm capable of processing 170 million combinations to deliver personalised recommendations. This AI solution transformed a previously time-consuming process into a seamless, conversational experience, improving user satisfaction and operational efficiency.
AI for Spa Bookings & Engagement
Driving customer engagement and increasing bookings with AI.
I worked with The Good Spa Guide to develop a Facebook Messenger chatbot that acted as a 24/7 spa-finding assistant, helping users discover spa options and treatments in real time. This AI-driven solution significantly boosted customer engagement, leading to a 29% increase in website traffic and a 13% rise in spa bookings within six weeks. This project highlights how AI can enhance customer interactions, improve user experience, and drive sales in the hospitality and wellness industry.
AIProduct Selection & Technical Support
Streamlining B2B sales and support with AI automation.
I collaborated with Zuken to develop a web-based AI assistant designed to simplify product selection, handle technical queries, and streamline customer enquiries in both English and German. By integrating directly with Zuken’s product database, the AI provided real-time recommendations, automated responses to complex questions, and guided users through the enquiry process. The solution significantly improved response times, increased lead capture, and enhanced user engagement across multiple markets, demonstrating how AI can optimise B2B technology sales and customer support.
Virtual Adoption Assistant
Helping pet adopters find their perfect match with AI.
I worked with Battersea Cats & Dogs to develop an AI-powered adoption assistant, designed to streamline the rehoming process and improve pet adoption rates. The solution provided real-time pet availability, guided users through adoption requirements, and answered common pet care and rehoming queries. This solution was proactive—alerting users when pets matching their preferences became available, ensuring high engagement and increasing successful adoptions. A project that demonstrates how AI can enhance user experience and automate complex processes.
